The importance of drone photography & video on your commercial and property listings

Promedia.nz
Sep 1
2 min read

Drone photography and videography have become powerful tools in real estate marketing, offering a range of benefits that enhance property listings. Here's a breakdown of why they are important:

🔍 1. Enhanced Property Presentation

Aerial views give potential buyers a better perspective of the property's size, layout, and surroundings.
Helps showcase features like:
- Landscaping
- Pools
- Roof condition
- Proximity to amenities (parks, schools, beaches, etc.)

🎥 2. More Engaging Listings

Drone videos add a dynamic, cinematic quality to listings.
Movement through the air creates a storytelling effect, helping buyers emotionally connect with the home.

🗺️ 3. Context of Location

Buyers don’t just buy a home — they buy the neighbourhood and lifestyle.
Drone footage can show:
- Distance to the beach, lakes, or mountains
- Nearby roads and access
- Neighbourhood ambiance

📈 4. Competitive Advantage

Listings with drone footage stand out among traditional photos.
Properties marketed with drone visuals tend to:
- Attract more views online
- Generate more inquiries
- Sell faster and sometimes for a higher price

📊 5. Professionalism and Credibility

Using drones signals that the agent or seller is invested in the sale and uses modern tools.
Boosts your brand as a tech-savvy, detail-oriented real estate professional.

🏘️ 6. Ideal for Larger or Unique Properties

Especially important for:
- Large estates or ranches
- Commercial properties
- Waterfront properties
- Homes with unique outdoor features

💡 Summary

Benefit	Description
✅ Better visuals	Captures the full scale and appeal of the property
🎯 Increases engagement	Keeps viewers on listings longer
🌍 Shows surroundings	Adds context to location and lifestyle
🏆 Competitive edge	Helps listings stand out and sell faster

If you're marketing real estate, drone photography is no longer optional — it's a strategic advantage.